An agency
- Who runs your ads
- They do
- When you're stuck
- Email your account manager
- Your time each week
- Very little
- What it costs
- A monthly retainer, on top of your ad spend
- What you keep if you stop
- Your results so far. The know-how stays with them
Do it yourself, not by yourself.
Run your own Meta ads. Not on your own. You've been the whole marketing department. Meet the rest of it. Meta ads training you actually finish.
Hedgehog Foundations is self-serve Meta ads training - with your own AI marketing team and a live trainer every week. Hedgehog Foundations is self-serve Meta ads training that comes with a team: your own AI marketing team, and a live trainer every week. Hedgehog Foundations is self-serve Meta ads training with your own AI marketing team and a live trainer every week. You finish with ads live in your own account, not lessons watched.
Start freeFirst month free, then $197 a month including GST. Cancel any time.
Card needed to start. You'll also need a paid Claude plan (Pro or above), paid separately to Anthropic.
An agency does it for you and keeps the know-how. A course hands you videos and leaves you to it. Foundations is the third deal: your AI marketing team does the heavy lifting from your real business facts, and a human trainer looks at your screen every week.
- Your own AI marketing team, built around your business - not a generic GPT
- A live trainer call every week, plus a searchable community Q&A
- The full Hedgehog ads training: make your ads, build your campaigns, read your results
- Meta and Google Ads in the one subscription
- What you build is yours to keep
Josh Berg, founder, and Teddi Russell, trainer.
Youstill the boss
Your AI marketing teambuilt around your business
Your trainerlive every week
What you'll have built
- Your strategy, creative and landing page
- Tracking set up and campaigns built, in your own account
- Ads live
- A report you can read, and know what to change
Is this right for you?
Only join if you're actually going to run your own ads.
Four quick questions. If Foundations isn't right for you, we'll say so and point you somewhere better.
Question 1 of 4
Who will run the ads?
How much time can you give it?
Where are your ads today?
Are you OK using an AI tool (Claude) as part of it?
Good fit. This is who Foundations is built for.
You'll run the ads, you've got the time, and you're fine working with Claude. That's the whole entry test. Your first month is free, then it's $197 a month including GST. Card needed to start, cancel any time, and you'll need a paid Claude plan.
Start freeTakes a couple of minutes. Your portal link lands in your inbox.
Not yet - and we'd rather say so.
Foundations only works if you run the ads yourself, with a bit of time each week and Claude doing the heavy lifting. From your answers that's not where you are right now, so it would be money down the drain. If you want your ads done for you, an agency is the right call. Otherwise, start here - it's free.
Get the free marketing health checkYou've outgrown this one.
A team already spending serious money on ads needs more than a self-serve program. Hedgehog's 1-1 training is built for teams like yours. Book a call and we'll tell you straight whether it fits.
Book a callAgency. Course. Or this.
A course
- Who runs your ads
- You, on your own
- When you're stuck
- Rewatch the video
- Your time each week
- As much as you can find
- What it costs
- Usually a one-off fee
- What you keep if you stop
- The videos
Foundations
- Who runs your ads
- You, with an AI marketing team and a trainer
- When you're stuck
- Ask on the weekly live call or in the community Q&A
- Your time each week
- About an hour or two
- What it costs
- $197 a month including GST after a free first month. Ad spend and a Claude plan are extra
- What you keep if you stop
- Your AI team, your ad account and the skills
| Compare on | An agency | A course | Foundations |
|---|---|---|---|
| Who runs your ads | They do | You, on your own | You, with an AI marketing team and a trainer |
| When you're stuck | Email your account manager | Rewatch the video | Ask on the weekly live call or in the community Q&A |
| Your time each week | Very little | As much as you can find | About an hour or two |
| What it costs | A monthly retainer, on top of your ad spend | Usually a one-off fee | $197 a month including GST after a free first month. Ad spend and a Claude plan are extra |
| What you keep if you stop | Your results so far. The know-how stays with them | The videos | Your AI team, your ad account and the skills |
If you'd rather hand it over completely, an agency is the right call. We'd tell you that on the phone too.
Meet the rest of your marketing department.
Your AI marketing team
Built around your business, not a generic GPT. It runs inside Claude, works from your real business facts, and stays yours.
Your trainers
Kelvin Zhu
Meta and Google Ads, end to end.
Teddi Russell
Hedgehog's first team member and builds specialist.
Yesica Alfonso
Has trained 400-plus small businesses.
One live call every week. Bring your screen.
Built by an agency that specialises in not being an agency.
What's inside.What you will have built.
Make your ads
Strategy, creative and landing pages - built with your agents from your real business facts, not templates.
Build your campaigns
Tracking, account build and launch - step by step, in your own account.
Reporting
Read your results, optimise, scale.
Your AI marketing team
Set up around your business. Runs inside Claude. Yours to keep.
A live trainer, every week
A real person looking at your screen, every single week.
Community Q&A
Searchable, so the answer to your question is probably already there.
This is a doing program, not a watching one.
- No lock-in
- First month free
- What you build is yours
- Meta and Google Ads in one subscription
- A live trainer every week
- Real Hedgehog clients inside - no seat-fillers
How it starts.
-
Start free
A couple of minutes. Your portal link lands in your inbox.
-
Set up your AI marketing team
Built around your business.
-
Start Module 1
Make your first ads.
We've been teaching this since 2016.
Since 2016
teaching businesses to run their own ads
5 stars
on Google
400-plus
small businesses trained by Yesica
Hundreds
of Australian marketing teams trained
Founded by Josh Berg, ex-Google.
Results from Hedgehog's 1-1 training, not from Foundations.
- Visions Fitness - 31% increase in memberships
- Thorne Harbour Health - team upskilled across four channels
Foundations member results will go here as they come in. We won't make them up.
The full bill.
| Month one | $0 |
|---|---|
| After that | $197 a month, including GST |
| Or pay yearly | $1,500 for twelve months, chosen at checkout |
| Card | Needed to start. Cancel before the first month ends and you pay nothing |
| Claude plan | Pro or above, paid separately to Anthropic |
| Ad spend | Yours. You set it and pay it to Meta or Google |
| Lock-in | None. Cancel any time |
The awkward questions.
Why do you need my card?
The first month is free, but you need a card to start. Cancel before the month ends and you pay nothing. Stay, and it's $197 a month including GST, with no lock-in.
I've never run an ad. Is this for me?
Yes. You don't need any ads experience. You do need about an hour or two a week, and to be the one actually running them.
What's the Claude plan for?
Your AI marketing team runs inside Claude, so you need a paid Claude plan (Pro or above). You pay that to Anthropic, separately from Foundations.
How much time does it take?
About an hour or two a week.
Is it Meta or Google?
Both. Foundations covers Meta ads and Google Ads in the one subscription.
What happens after the free month?
It rolls on at $197 a month including GST until you cancel. There's no lock-in, and what you've built stays yours.
Who is this NOT for?
Anyone who wants their ads done for them. Anyone without an hour or two a week. Anyone who'd rather not use AI. And if you want a guaranteed result, nobody honest can sell you that - including us.
Do it yourself, not by yourself.
First month free, then $197 a month including GST. No lock-in.
Start freeCancel before the month ends and you pay nothing. If it's not right for you, the fit check will say so.